An Ideas Overview On Strategies For True Religion Jeans

A story of jeans which began in the town of Genoa in Italy grew to become an international rage within a few decades. The early jeans made in Genoa were exported by sailors of Genoa throughout Europe. The French weavers tried to replicate the fabric but without success. However, in due course of time through trial and error, they were able to develop another twill fabric similar to jeans. This fabric came into existence known as denim or even ?De Nimes? . Surprisingly, jeans found its way to the USA only right at the end of nineteenth century. And soon became probably the most popular wear among all ages. Today, North America accounts for more than 40 % of global purchases associated with jeans, followed by Western Europe, Japan and Korea and the rest of the world.

It had been the popularity of jeans within US that went Jeffery Lubell in 2002 in order to redefine the high quality denim market through his true religion jeans. He came from a family of clothing business but he made a decision to chart his own career in the textile business by working in numerous capacities in the textile industry for 25 years prior to he came up with the idea of launching his own make of premium jeans. His focus was on quality, fit and style. In the last 11 years the brand has been in existence, it's lived up to its commitment of quality in authentic United states, superior fitting denims which has set a new trend among the consumers of today.

Headquartered within California, true religion jeans has become a pioneer in the market segment of premium denim put on. The brand is synonymous with distinctive modern design as well as outstanding fit as well as styling. The product has been engineered not only to end up being fashionable but long lasting as well. This offered the brand the unique variation of being the head for exceptional way of life branding and becoming the worldwide leader for high quality denim and casual sportswear for all ages as well as sexes. Denim and denim-related sportswear is manufactured and marketed by True Religion Jeans and sold through a diverse network of retail, at wholesale prices, e commerce and licensing channels all over the world. The Company went public in 2003 and applied for a merger agreement with Tower Stream Capital Partners within 2013, a deal valued at almost United states dollar 835 million.

One of the reasons for being so expensive aside from fit and quality is that True Religion jeans denims tend to be hand made in US which adds to its brand value. It has around 900 branded boutiques and specialty stores across Fifty countries in 6 continents. The flagship store is located in Manhattan Beach, California which was the first retail store of True Religion jeans which opened within 2005. True religion products are obtainable in major department stores such as Bloomingdales, Nordstrom and Saks 5th Avenue among a whole lot of others. True Religion Jeans have now become the last word in premium style and fashion among the users of denim and the most popular brand for the critical customers who do not compromise on cost for making a style statement. The truth that the product is made locally under strict quality control instead of some faraway third world country increases the brand image.