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リモワスーツケース Samsonite CEO sees luxury in durable lugg
Samsonite CEO sees luxury in durable luggage brand LOS ANGELES (Reuters)   Samsonite, which once touted the strength of its luggage in ads featuring a gorilla on a rampage, is taking a page from luxury labels and going upscale, while finding its most profitable high end markets in Asia. The world's largest luggage maker, which began selling trunks in 1910, says it will never eschew the mid tier lines of luggage the brand is best known for, but an expanding line of luxury bags is designed to リモワスーツケース appeal to upwardly mobile globe trotters worldwide. "Because of the way luggage used to http://www.texashomeandgarden.com/site.html be for a functional purpose, it tended to be a commodity," said Chief Executive Marcello Bottoli, speaking to Reuters before クロムハーツ芸能人 the ad campaign launch of the company's Black Label weekend collection of soft ティンバーランド ブーツ bags. But now, he added, the dynamics are changing. "People are willing to pay a premium for something not just functional, but aspirational," Bottoli said. The Black Label division, where a carry on bag can range between $450 to $5000, now accounts for some 7 percent of the total business, ヴィヴィアンウエストウッド 通販 which Bottoli hopes to increase to 15 percent within the next three years. The company also operates the Lambertson Truex ヴィヴィアンウエストウッド バッグ brand, which is priced even higher. It サマンサタバサ ディズニー collaborates with well known designers like Alexander McQueen and Viktor Rolf and places ads in glossy magazines geared to the wealthy. Samsonite, which last year was acquired by private equity group CVC Capital Partners, www.vhm.dk/timberland.asp with management owning some 15 percent of the company, is in no rush to go public again, Bottoli サマンサタバサ アウトレット said. Nevertheless, it is likely that a strategic transaction, re entering the public market or being acquired by a large luxury group could occur within the next three to five years, he added. EXPANSION INTO CHINA represents the largest market in Asia and the Black Label brand's most profitable, said Bottoli, who also cited strength in markets such as India and. Samsonite's Black Label brand currently operates 80 stores around the world, and plans rimowa激安 to open 50 in this year. Still, the bulk of the company's $1.1 billion overall annual business ヴィヴィアンウエストウッド 財布  where sales have been growing at 11.5 percent for the past four years and earnings before interest, depreciation, tax and amortization at トッズ 財布 16 percent   comes from luggage priced in the low hundreds of dollars, rather than thousands. "They probably still think of Samsonite as the Gorilla, the sturdy brand," Bottoli said, quickly adding, "Which is not wrong.". Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. 相关的主题文章:        