On Web page Search Engine Optimization Variables Do They Matter?

Let's hop into our Web time machine and take a trip. Today we're headed back in time to 2000 in Net time, that appears like one hundred years ago. Youre an Search engine marketing expert and you want to write a book on how to get to the best of search engines what do you talk about? Meta tags are undoubtedly on the way out. Links aid but this is cutting edge stuff not the basis of your book. So you speak about keyword density. You say if you want to get ranked hugely for a specific term, you need to have that in your title and you need to have to have it show up towards the best of your page, and in other components of the page and have your page be keyword dense for your chosen topic. And Im not talking about 1-three% keyword density 100% keyword density for a word in fact worked for some phrases. Ahh, the memories. The days when keyword density truly mattered. Back to late 2006. Clicking link empoer certainly provides aids you might tell your mom. Keyword density is dead. DEAD! In reality the question comes up if its even important what content is in fact on your webpage or if it all depends on hyperlinks. Lets take some famous examples 1st go to and kind in the word failure. The 1st result youll see is President George W. Bushs bio. Go ahead and appear at the page, and tell me how numerous occasions the word failure shows up on the page. Yep zero. To be fair, lets go back to again, now kind in waffles. Browse here at search rank checker to read the inner workings of it. The quantity a single result youll see right here is John Kerrys website. Go ahead and count the number of occasions you uncover the word waffles on that page. Indeed zero again. So whats going on right here? The purpose George Bushs and John Kerrys site are showing up so hugely for failure and waffles is due to the fact of anchor text. (This particular tactic truly has a name named GoogleBombing but thats for a diverse day.) A large number of sites, have hyperlinks pointing to George Bushs web site with the word failure in the link. So what need to this inform us very first of all, quit worrying so significantly about completely optimizing your web site and commence worrying about what the sites linking to you say. Now I ought to say that getting the keyword you want to rank highly for in your tag and possessing relevant content on that page does certainly support, and if youre targeting a extremely competitive word, then youll need to have to have relevant content material on your web page. Nevertheless, dont be concerned about possessing exact keyword densities for your pages theyre not helping you, in fact they could be hurting you because the search engines located out that ranking by keyword density was simply abused so now they truly penalize web sites that are deemed overoptimized or too keyword dense. Just create naturally and leave it alone thats what the search engines want. Rather, make positive the hyperlinks pointing to your site inform your story and say what your internet site is about. Rather of hyperlinks that say click here, get links that say widgets or whatever your web site is about. Ahead of I finish here, I want to give you my favorite example for Google Bombing. Identify further on a partner encyclopedia - Click here: ranking checker software. Go to the house web page of This time type in French military victories and click the Im Feeling Fortunate button. Nothing against, the French, but thats hilarious. Click on the French military defeats link for a excellent laugh.

On Page Search Engine Optimization Variables Do They Matter?