The Giant Myth Dentist Advertising And About Social Networking

If you own and operate a braces Dallas, then obviously you want more new patients. And you've probably also heard about Social Networking. Well, it just so happens you may want to become weary of it.Let me explain:I realize I am likely to obtain a large amount of flack for this article.But I do not care.I have had enough.And I've made a decision to expose a giant fantasy about Social Media (aka SM ).But before I begin, let me state that I actually like Social Media. So why then am I planning to split Social Networking a brand new one? Since SM is being charged as 'the holy grail of marketing.'When it's plainly not.Let me make my point by working through a few other beliefs:Remember the Dr. Atkins diet craze?When just about everyone thought all they had to complete was eat fat and protein (and no CARBS) and they would magically get small and toned? Well, did you also understand that Dr. Atkins died many years back? And lots of people feel he kicked the bucket from a heart-attack the result of a diet saturated in fat and protein.Who had of guessed?Or how about Y2K?Remember that one? When all the alleged 'specialists' said that as soon as the year 2,000 rolled around, the whole world would explode into bits and pieces?Or think about when individuals swore the world was flat, and that if you sailed your ship beyond the waters of Europe, you had fall off the experience of the Earth?Look, the position here is to be tired of common beliefs.Anytime anything is charged since the alternative to all of your problems... then nine times out of then some thing ain't right.Social Media falls into that group too.In reality, my difficulty with Social Media is that you are able to spend a lot of time in front of your computer... and... have nothing to exhibit for it.Does that mean you should avoid it?No, I like SM.But as long as you remember one thing:It is just one tool in your toolbox.Which begs the question:Along with SM, what other marketing campaigns are you using to drive your business?Direct mail?Email marketing?AdWords campaigns?Video marketing?Please tell me you are putting your marketing eggs in significantly more than just the Social Networking basket?Are you?I hope so because there's so much 'online noise' coming at your prospects, putting all of your marketing eggs into the SM basket isn't recommended.